A classification to call out Lack of Consent
3 in 5 Australians are unable to recognise non-consensual acts when they're in films and shows.
So leading educator Consent Labs decided to call them out with their own "lack of consent" classification.
Our campaign reached millions on earned and social media, sparked global conversation, and got the attention of the Classification Board for exposing how non-consent was normalised on-screen.
Consent Labs has now partnered with the Australian Government to bring the classification to a screen near you.
We launched on social media with #ClassifyConsent, using viral content and earned media to expose the lack of consent in famous scenes—turning every asset into grassroots consent education.
Our social and earned coverage drove people to our website to learn about consent, submit scenes, and sign the petition for a new classification—successfully pressuring the government to act.
“A simple but
powerful addition”
“There’s power in knowing
what you’re watching”
“It’s created a really great conversation
around consent”
