A classification to call out Lack of Consent
3 in 5 Australians are unable to recognise non-consensual acts in films, because they’re depicted as funny or romantic. And what’s normalised on screen, becomes normalised in life.
So Consent Labs, Australia’s leading consent educator, decided to call them out with the first-ever “lack of consent” classification. Just like a “violence” classification, a “C” would inform viewers of lack of consent in content, but also teach them to recognise it both on screen, and in real life.
We soon had the endorsement of Netflix and the attention of the Australian Government - now working with Consent Labs to officially implement a Lack of Consent classification - turning entertainment into education.
We launched our campaign by reaching our audience where they lived - social media. Using #classifyconsent, we exposed the lack of consent in famous scenes, and why a new classification was needed.
With millions of views, we turned every asset into grassroots consent education.
Our social posts and broadcast coverage drove people to our website where they could learn more about consent, submit scenes of their own, and sign our petition for a new classification- successfully putting pressure on the government to take action.
“A simple but
powerful addition”
“There’s power in knowing
what you’re watching”
“It’s created a really great conversation
around consent”
